Marc Middleton, founder of Boomer Broadcasting Inc. has launched a network
targeting America’s fastest growing and most powerful demographic. The Active
Aging Network consists of GrowingBolder.com- a multimedia website, The Growing
Bolder Radio Show and the Growing Bolder Newspaper Column.
An 18-year veteran of the news media, Middleton recently left WESH in Orlando to
concentrate on this underserved demographic. "There is a stunning demographic
disconnect in the mainstream media," said Middleton. "Little to no content is
created for the 50+ market but that is where the viewers and the money are found.
The so-called "golden" demo of 18-49 is totally stagnant."
In the next 10 years, the U.S. 18+ population will grow by 22.9 million people
but 22.1 million of that growth will happen in the 50+ segment. Within ten years,
Americans over the age of 50 will make up more than 35% of the total U.S.
population and 45% of the adult population.
"There’s been a dramatic increase in both lifespan and healthspan," adds
Middleton. "The culture of aging has changed dramatically. Stereotypes are being
smashed. Men and women in their 50’s can now expect to enjoy at least 3, 4 or
even 5 more decades of active living. Forget a middle age crisis, now it’s all
about middle age opportunity. The implications of this change will challenge and
reward every aspect of our society but the mainstream media remains uninterested
so we’ll provide the playbook for active aging. We’ll share the techniques and
provide the motivation to pursue your dreams, to change your career, to actively
engage in all life has to offer. We’ll advocate for the mature market and
confront ageism because it’s a very real and debilitating social disease that
has infected our youth worshiping society. "
The Active Aging Network is being launched in Central Florida, which has the
perfect demographics – a large, and financially secure population of baby
boomers. The 50+ market now controls over 66% of the discretionary income in
America – more than $2 trillion dollars in annual income. "Contrary to popular
belief, they have it and they spend it," says Middleton. "The 50+ demographic is
rapidly changing every industry in America. We’re tired of waiting for
mainstream media and major marketers to wake up."
The Active Aging Network is online at www.growingbolder.com. The Growing Bolder
Radio Show can be heard on Orlando’s 540WFLA Saturday’s at 5:00 p.m. and live on
the internet at www.540wfla.com. The Growing Bolder Newspaper Column debuts
Sunday, April 23rd in The Villages Daily Sun. Both are being produced with an
eye toward syndication.
All of the above text is a press release provided by the quoted organization.
globalagingtimes.com accepts no responsibility for their accuracy.