US: Continuing Fitness Launches Line of Equipment Designed for Mature Adults

By the year 2030, the number of mature adults in the U.S. is expected to double from 35 million to 70 million. And although countless studies have confirmed that exercise is the key to living a longer, healthier life, few of the country’s fitness leaders offer equipment that meets the unique physical needs of seniors. That has finally changed.

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Continuing Fitness, a California-based fitness brand, has launched the first complete line of fitness equipment geared specifically to the older adult market.

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« As we get older, our bodies’ needs change, but the importance of physical activity doesn’t, » said John Bowser, founder and CEO of Continuing Fitness. « Continuing Fitness and the Resistance Chair(TM) system were created in an effort to make active living an obtainable goal for all mature adults and are the result of years of research, development and personal experience. »

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The company’s flagship product, the Resistance Chair(TM) exercise system, is now available and will be followed by a home gym, ergonomic exercycles, accessories and more, all designed to provide safe, low-impact methods for mature adults to build and maintain strength, endurance, flexibility and balance.

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The Resistance Chair(TM) offers users a full body workout from a safe, comfortable seated position. Because users remain seated, they maintain balance and stability as they exercise the arms, chest, shoulders, abdomen, back and legs.

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Additional features include the Resistance Anchor Cable(TM) system which provides a wide range of upper and lower body exercises without the use of heavy weights; the detachable Health Step(TM) which provides added stability for seated strength exercises and attaches to the back of the chair for step exercises; Balance Bar Handles which provide balance support for leg exercises while standing behind the chair; and Non Skid Floor Protectors that grip the floor for extra stability and safety.

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« We have traveled the world watching seniors struggle through fitness programs and physical rehabilitation using equipment that isn’t customized for their needs and physical condition, » Bowser said. « Continuing Fitness products are engineered to let seniors take control of their physical health, comfortably and easily. »

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Continuing Fitness products can be used in gyms, healthcare facilities or in the home and can easily be adapted for established senior fitness programs that offer exercise routines but lack standardized equipment for mature adult clientele.

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For more information on Continuing Fitness and its line of products, please visit continuingfitness.com or call 1-877-368-6800.

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About Continuing Fitness

Established in Orange County, California, Continuing Fitness was founded in 2002 and arose out of the demand for products specifically tailored to the needs of fitness-conscious mature adults. The company’s mission is to develop innovative exercise products and equipment for use in gyms, senior-friendly fitness facilities, wellness centers, hospitals, assisted living facilities and the home to help mature adults remain active and lead independent lives. In 2005, Continuing Fitness launched its diverse product line, including the Resistance Chair(TM), Palm Bells(TM), the Resistance Gym, Home Gym and a complete line of fitness accessories. For information on Continuing Fitness products, please visit www.continuingfitness.com.

Source: Continuing Fitness

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