Walker Financial Corporation (OTCBB:WLKF)
announced that the company is now profiled on Market-Pulse.com. Walker Financial,
through its wholly-owned subsidiaries, creates, provides and markets various
insurance related financial services and other products serving the aging
baby-boomer, expanding U.S. senior markets, in addition to marketing products to
various underserved minority groups. Through its subsidiary National Preplanning,
Inc., it is engaged in the sale of final expense insurance. Through its licensed
subsidiary NPI Agency, Inc., Walker earns insurance commissions on the sale of
various insurance products. Through its subsidiary American DataSource, the
company is engaged in the business of providing a complete line of
administrative services for trust accounts. Market Pulse’s profile focuses on
Walker Financial’s products and services, the markets, distribution channels,
its subsidiaries, strategic business partners, management, and recent
developments.
Walker Financial’s current product offerings are
mortgage protection insurance, which is a term life product. This specialized
product is a term insurance product that pays off a family’s mortgage in the
event that something should happen to the primary wage earner in the family,
thus protecting one of a family’s largest assets. The product will be marketed
to people who have purchased a new home or have refinanced an existing mortgage
within the past 48 months. The market represents a $600 million premium market
opportunity.
Walker Financial Corp. founder and CEO, Mitch
Segal, commented, « We are excited to commence the marketing of the mortgage
protection insurance product. Not only is the product critical in protecting one
of the primary assets of the individuals and families we seek to serve, but
additionally, the product allows customized protection with a variety of riders
that can be added to the product. This type of product has never been offered in
the New York marketplace and we will be one of the first companies to commence
marketing this product in the state, and thereafter nationally. »
The company intends to market its products using
two distinct distribution channels, (1) worksite and affinity marketing and (2)
direct to consumers using an independent agent sales force with the company
operating as an insurance wholesaler to these agents. Additionally, the company
has begun to create the infrastructure to commence the marketing of health plans
and medical reimbursement plans to the underserved. Many Americans are without
health insurance, especially the lower to middle income populations. Walker is
taking an aggressive marketing approach and looks to add radio and television
advertising in the near future.
According to Bernard R. Schmitt, CEO of Market
Pulse, « We are very excited to introduce Walker Financial Corporation to the
investment community. Walker Financial has an aggressive growth strategy. Walker
Financial is positioned to become a leading provider of financial services and
other products that benefit the senior and baby-boomer markets. Combined, these
two market verticals comprise over 50% of the U.S. population. » Bernard Schmitt
also noted that, « The baby-boomer generation has, and will continue to have, a
tremendous effect upon the sale of various financial products for the next 20-30
years. WLKF is potentially poised to become a significant player in the
financial services industry. This little known company could be the next
discovered gem in this industry. »
The aging U.S. population and a number of other
factors are creating a significant lifestyle protection gap for a growing number
of individuals. This gap is the result of individuals not having sufficient
resources, including insurance coverage, to ensure that their future assets and
income will be adequate to support their desired lifestyle. Other factors
contributing to this gap include declining individual savings rates, rising
health care and nursing costs and a shifting of the burden for funding
protection needs from governments and employers to individuals.
According to a report by the Commonwealth Fund, a
private health care policy foundation, the percentage of working-age Americans
with moderate to middle incomes who lacked health insurance for at least part of
the year rose to 41% in 2005, a dramatic increase from the 28% in 2001, without
coverage.
About Walker Financial Corporation
Walker Financial Corporation is focusing its
efforts on the marketing of financial products and services and non-financial
products and services that benefit the baby-boomer, senior and minority
populations. Through its subsidiary National Preplanning, Inc., it is engaged in
the sale of final expense insurance. Through its licensed subsidiary NPI Agency,
Inc., Walker earns insurance commissions on the sale of various insurance
products. Through its subsidiary American DataSource (« ADS »), the company is
engaged in the business of providing a complete line of administrative services
for trust accounts. Walker Financial is currently looking to expand its product
offerings by adding various financial products and other services, which may
occur through acquisition opportunities, although there can be no assurance that
this will occur.
About Market Pulse
Market Pulse LLC, the owner and operator of
Market-Pulse.com (collectively referred to as « MP »), is a leading investor
relations firm whose primary focus is promoting awareness among brokers,
investors, and others in the investment community who are interested in small
and micro-cap companies. MP is dedicated to helping publicly traded companies
gain the exposure they need to move forward with the development of their
business plans. MP’s goal is to feature equity investments in micro or
small-capitalization companies that have the potential for long-term
appreciation. MP provides investors with a complete suite of online interactive
financial data and tools that includes quotes, charts, company profiles, news,
market commentary and SEC filings, just to name a few. MP offers a free
financial newsletter.
Information contained herein is the opinion of MP
and is intended to be used strictly for informational purposes. You should be
aware that MP attempts to assure itself of the accuracy of the information
contained in the analyses it publishes. In this regard, MP does, at times, rely
on the accuracy of information supplied to it by the companies which are the
subject of MP’s analyses and/or parties related to those companies. MP also
relies on the accuracy and integrity of information that is contained in company
press releases and reports filed with the SEC. The companies mentioned in this
publication have not approved the content or timing of the information being
published unless otherwise noted.
CONTACT:
Market Pulse Bernard Schmitt (800) 290-8935 info@market-pulse.com
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