Tropicana Pure Premium Essentials(R) with Fiber target Baby boomers

Tropicana Products, Inc., a division of PepsiCo, Inc., is targeting Baby boomers with the introduction of first national orange juice with fiber. Tropicana Pure Premium Essentials(R) with Fiber delivers 3 grams of added fiber in every 8-oz. glass – as much fiber as is found in a medium-sized orange. Tropicana Pure Premium Essentials(R) with Fiber started shipping this week and will begin appearing in grocery stores nationwide in January in US.

« People have come to expect the best from Tropicana and now, we’ve given them another reason to drink orange juice every morning, » said Rick Gomez, Vice President of Marketing. « Tropicana Orange Juice with Fiber is an easy way to incorporate more fiber with something they already love – the fresh-squeezed taste of Tropicana. »

It is no surprise that Americans need more fiber in their diets. In fact, nine out of 10 adults fail to meet the adequate intake levels for dietary fiber according to the most recent US Department of Agriculture food intake data.(1)

The Institute of Medicine recommends 25 daily grams of fiber for women 19-50 and 38 grams for males 19-50 years of age.(2) Good sources of fiber include: fruits and vegetables, beans, and whole grains.

« While whole fruit remains an important source of fiber, we wanted to offer another great tasting option for the many people who find it challenging to meet the daily recommendation for fiber, » said Debra DeMuth, Ph.D., R.D., Senior Nutrition Fellow, Tropicana Products, Inc.

Now people can help meet their daily fiber needs by drinking a glass of Tropicana Orange Juice with Fiber as part of a healthy breakfast. »

Available for a suggested retail price of $3.49 for a 64-oz. carton, the same as the suggested retail price for other Tropicana Pure Premium Orange Juices, Tropicana Pure Premium with Fiber will be supported with a complete marketing plan, including advertising, public relations, sampling and promotion efforts.

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