Riding growing interest by marketers in the Boomer women market, Imago Creative has announced expansion of its scope, services and location. ; The only marketing firm in the country that specializes exclusively in this lucrative demographic, Imago has appointed public relations veteran Carol Orsborn, Ph.D. to head the company’s new PR division. ;
The Maine-based company is simultaneously opening a West Coast office in Santa Monica, California. Orsborn, previously President of Orsborn Partners, Inc. of Los Angeles, will focus on providing strategic PR counsel and implementation of campaigns to companies interested in targeting women 40+.
« Marketers are rapidly waking up to the fact that the more than 40 million women of the Baby Boom generation comprise not only the largest, but the single-most lucrative segment of the female population. Women represent more than $3.7 trillion in consumer spending in our country alone, » says Imago President, Mary Brown.
Orsborn and Brown have both played leading roles marketing and communicating to Baby Boomer women since the 1980’s, helping companies ranging from The Gap and Glamorise Foundations to Eastland Shoe and Inglenook Wines understand, reach and motivate this highly influential and powerful consumer demographic. Recently, Imago Creative has provided proprietary, strategic counsel and/or program implementation for a leading cruise company, a global apparel manufacturer and a medical services company.
« I admire Mary’s vision and the team she has put together, who understand that women 40+ are not a niche market: rather, they ARE the market for growing number of companies savvy enough to understand their needs, life stage transitions and purchasing rituals, » says Orsborn, who is the author of 15 books geared to understanding and exploring this demographic, including her recent release The Silver Pearl: Our Generation’s Journey to Wisdom.
Imago Creative is a full-service marketing communications resource offering seamless strategic counsel as well as implementation. Imago’s website, http://www.ImagoCreative.com, is the only online clearing house dedicated specifically to strategic issues, research and statistics on marketing to female Baby Boomers.
Imago Creative East, company headquarters, is located at 408 Fore Street in Portland, Maine, 04101. Imago Creative West is at Water Gardens II, 1601 Cloverfield Blvd., Second Floor, South Tower, Santa Monica, California, 90404.
For more information visit http://www.ImagoCreative.com
IMAGO CREATIVE — Building Brand Relationships With Women 40+ Web Site: http://www.ImagoCreative.com
Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Mary Brown
http://profnet.prnewswire.com/ud_public.jsp?userid=10003934
Carol Orsborn, Ph.D
http://profnet.prnewswire.com/ud_public.jsp?userid=10003935
SOURCE Imago Creative
Web Site: http://www.imagocreative.com