The accompanying chart is food for thought. Quoting the increasing life expectancy stats is a good way of getting people’s attention about the 50+. You live longer hence have more years to be a consumer – great !
This data, from the UK’s Government statistics department shows the increase in life expectancy and the increase in healthly life expectancy – there is a difference in the absolute figure and the rate of growth. I think the way this data is collected is open to debate. It is collected from a questionnaire where people mark the status of their own health.This is a subjective measure and the meanings attached by respondents to the categories defining « good health » may have changed over time due to medical advances.
But it does raise the question if the two figures of actual and healthy life expectancy are growing at the same rate.
Dick Stroud www.20plus30.com