AgeEconomie – Silver économie – Marché des Seniors
Le Portail d'actualité et d'analyses du Marché des Seniors et de la Silver économie
Every once in a while, someone comes along and challenges a system and won’t take, “…because that’s the way we’ve always done it…” at face value. The owner of Senior …
Challenging the Paradigm of the Elder Care Industry LireEight Things You Don’t Know about Boomer Women (But Should) ; Baby Boomers (technically, those whose age was 40-58 in 2004) make up, at almost 80 million, the largest …
Eight Things You Don’t Know about Boomer Women (But Should) LireLa Chine est le pays le plus peuplé du Monde. Le nombre de chinois a atteint officiellement le chiffre de 1,3 milliards la semaine dernière. La Chine va compter 10 …
1,3 milliards de chinois LireDévelopper un marketing pour les plus de 50 ans est devenu de plus en plus nécessaire avec le vieillissement de la population. Ce dernier va représenter un changement considérable pour …
Vers un marketing spécifique pour les plus de 50 ans LireUne récente étude française portant sur 3000 personnes indique que la presse Senior est un bon moyen pour cibler les plus de 65 ans. Cependant la présence d’annonces dites anxiogènes …
Frédéric Serrière : « Utiliser la presse Senior pour cibler les Seniors, oui mais attention… » LireSenior Market ;is growing. While the diversity of baby boomers grows increasingly apparent as they age — given an 18-year generational span and they still stand together in some ways, …
Senior Market is growing LireAre you a member of that unique generation — the Baby Boomers? ; If you are, conforming to the rules of society hasn’t always been your first priority! ; In …
Baby Boomers – Now Shredding the Rules for Retirement LireAs many baby boomers approach retirement and are starting to research long-term care solutions, new research indicates cruises may be a viable alternative to assisted living facilities. Lee Lindquist, an …
Des bateaux de croisière comme maisons de retraite LireMany fortunes have been made by following the « baby boomer » generation – the post-war avalanche of Americans born between 1946 and 1964 – as it matures. After all, it was …
The Baby boomers in US LireWhile the diversity of baby boomers grows increasingly apparent as they age — given an 18-year generational span and they still stand together in some ways, with clearly defined preferences …
Who are the Baby boomers ? Lire