At 78 million strong, Boomers spend $2 trillion annually. Smart companies are
tapping into the fastest-growing consumer segment in the United States. You can
too!
Join Steve French from NMI as he presents new research from NMI’s Healthy Aging/Boomer
Database™. This 90-minute webinar will focus on the dynamic aspects of healthy
aging and provide insight into the growing and influential Boomer market.
Included in this session will also be NMI’s proprietary consumer segmentation
model among U.S. Baby Boomers consisting of five segments: ARRIVERS, STRIVERS,
WORRIERS, BEWILDEREDS and PETER PANS. Find out how these segments can provide
valuable applications across many products, market sectors, and industries.
Specific areas to be covered during the webinar include:
• Healthcare: What healthcare programs and services are Boomers most interested
in?
• Nutrition and Diet: What do Boomers want more – and less – of in their diet?
• Physical and Mental Health: What health issues/medical conditions do Boomers
most fear as they age?
• Supplements and Rx: How do Boomers really feel about using nutritional
supplements to stay healthy? What is the relationship to Rx?
• Exercise and Physical Fitness: What’s the reality between what Boomers say
about exercise and fitness and what they really do?
• Government Programs/Insurance: How reliant will Boomers be on programs such as
Medicare?
• Financial Health: Are Boomers financially prepared for retirement?
• And more!
BONUS: All participants will receive a copy of the presentation outlining the
supporting data – a value of $2,500!
Cost to attend: $995.
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