Whether they’re cooking, dining out, feeding their children, entertaining, or eating on-the-go, Baby Boomers are not afraid to put their money where their mouths are when it comes to food, according to Baby Boomers and the U.S. Food and Beverage Industry, a new report from market research publisher Packaged Facts, a division of MarketResearch.com, a leading provider of industry-specific market research reports.
78 million strong, boomers spend more on household groceries and food than their Gen X-Y counterparts and seniors over 65. Boomers aged 45-54 spend $123 weekly on food compared with $102 for 25- to 34-year-olds, and $75 for 65- to 74-year-olds. Over 12 million boomers spend more than $150 per week on household groceries compared with nearly 7 million 30- to 39-year-olds and only 2.5 million 60- to 69-year-olds. Overall, boomers make up the largest food spending demographic-22.8 million spending $125 or more for weekly groceries.
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With many boomers heading households with children, the trend to eat well is being passed on to future generations, as boomers-with a preference for fresh, natural, organic ingredients, as well as flavors that are exotic, sophisticated, and bold-spare no expense to incorporate the highest quality foods into their daily family life.
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« Boomers are spending more on food because they can afford to and because health, particularly anti-aging, is a major concern, » said Don Montuori, the publisher of Packaged Facts. « They are a driving force behind the success of functional and fortified foods-as well as organics-and they prefer gourmet foods of convenience that meet the demands of their elegant yet hectic lifestyles. »
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Combining extensive demographic and consumer behavior analyses, Baby Boomers and the U.S. Food and Beverage Industry provides a comprehensive look at the Baby Boomer market for health, natural and organic, gourmet, ethnic, and convenience foods. This table- and graph-rich report also examines boomer attitudes, preferences, and behaviors influencing food purchases. Priced at $3,000, this report can be purchased at