Senior Response is a unique contact centre facility, being the
world’s first telemarketing agency specifically dedicated to meet the needs
of companies selling to the growing « over 50s » market.
There is no doubt that the future of the telemarketing industry in the 21st
century lies in niche approaches. Every consumer segment needs and demands
to be treated differently, including the profile and type of agent employed.
Older people in particular do not respond well to standard telemarketing techniques,
particularly when phoned by aggressive, younger agents. Significant age gaps
between people at each end of a telephone call invariably diminishes the chances
of a successful outcome.
So most of the Senior Response’s agents are 50 years old or more and
constantly achieve better results than agencies employing younger staff. Logical
– and proven time and time again.
Why? Because their agents empathise with, sympathise with and instantly gain
the trust of the mature customer. No age barrier, no communication barrier.
Just well matched, one-to-one conversations.
More information : http://www.seniorresponse.co.uk/