Les résultats d’une étude annuelle sur l’opinion des seniors envers le marché de l’immobilier ont été présentés aujourd’hui. Cette étude a été réalisée auprès de 1500 personnes de plus de 50 ans, elle révèle les changements d’attitudes de ces derniers à l’égard du marché de l’immobilier
ERA Real Estate today announced the results of its annual survey of mature consumers on their opinions toward real estate and the home buying and selling process. The survey of more than 1,500 people, age 50 and older, revealed changing attitudes about real estate that contradict some long-held assumptions.
It was often believed that the typical aging homeowner was looking to move to an active adult community and downsize, but survey results show otherwise.
– Only 8 percent of those considering a move in the next five years indicated that they might consider purchasing a home in an active adult community
– More than 61 percent consider purchasing a single-family home
– The average senior lives in a house with three or more bedrooms and two or more baths
– Only 11 percent felt their current home is too big
– Nearly 25 percent of respondents thought their home was too small
– Respondents cited better home or living conditions as the second most
popular reason for buying a new residence
Seniors also proved to be more savvy and demanding when it comes to technology. In fact, those considering moving in the next five years chose the Internet as the most popular home buying research method, up from the second most common choice mentioned in study the previous year.
However, while mature consumers showed an increased propensity for the Internet to search for real estate information, nearly 92 percent said they were only somewhat to not at all likely to choose a real estate agent based on Internet research. This may be due in large part because the survey showed an existing relationship with a broker or real estate agent was still the second most popular method for researching real estate.
« These survey results show that as more and more baby boomers turn 50, it is becoming harder to define the increasingly diverse mature consumer, » said Brenda W. Casserly, president and COO, ERA Franchise Systems, Inc. « Marketers today need to recognize the importance of understanding the many different concerns, wants and needs of these mature consumers to ensure they provide resources and services that are relevant and valuable to this growing market segment. At ERA Real Estate, we have set out to be the real estate company of choice for this powerful and under-served consumer. »
The ERA Real Estate survey also showed some interesting findings regarding mature consumers’ level of concern for some common economic costs. Despite a historically strong real estate market that has seen continued price increases, more respondents expressed greater concern over prescription drug costs (62 percent), hospital-related costs (60 percent), income and other taxes (59 percent) and gas prices (56 percent) than they did over the price of houses (43 percent).
This survey represents the latest in an ongoing series of initiatives by ERA Real Estate to monitor and address the concerns of the growing mature consumer market. These efforts include the ERA(R) Sellers Security(R) Plan, a sales program that offers sellers a guaranteed sale price and closing date, a customized and personalized marketing approach that meets the needs of mature consumers as well as a variety of targeted services, resources and financing options. As the first global real estate franchise to deliver the Seniors Real Estate Specialist (SRES(R)) designation to its affiliates online, the ERA system is also committed to educating its sales professionals about the specific needs and concerns of mature buyers and sellers.
Other interesting findings revealed from the ERA survey of mature consumers included:
– Respondents named « one point of contact » during the transaction process as the service they are most looking for from a real estate agent
– Nearly three out of four respondents own their own home
– Nine out of 10 have owned at least one home in their lifetime, while nearly two-thirds have owned two or more homes
– The majority (53 percent) of respondents have lived in their current residence for 10+ years
– 57 percent of respondents would prefer to stay within 50 miles of theirfamily during their next move, while a surprising 16 percent would consider a move of 1,000 miles or more
– Nearly one quarter of respondents have children living with them or who are receiving financial support
– Virtually all respondents (96 percent) own a personal computer
– Three out of four respondents own a DVD player and a cell phone
– Respondents ranked both in-depth property descriptions and photos or virtual tours as the most important factors when searching for real estate online
InsightExpress, a professional market research firm headquartered in
About ERA Franchise Systems, Inc.
ERA Franchise Systems, Inc. is a global leader in the residential real estate industry with more than 30 years experience in developing consumer- oriented products and services. In 2005, J.D. Power and Associates ranked ERA Real Estate « Highest Overall Satisfaction For First Time Home Buyers Among National Full Service Real Estate Firms. » The ERA(R) real estate network includes approximately 33,200 brokers and sales associates and more than 2, 600 offices throughout the United States and 30 other countries and territories. Each office is independently owned and operated except offices owned and operated by NRT Incorporated.
ERA Franchise Systems, Inc. is a subsidiary of Cendant Corporation (NYSE: CD – News) and part of its Real Estate Franchise Group. ERA(R) information is available to consumers at ERA.com. For additional information about ERA Franchise Systems, Inc. as well as expert commentary on emerging trends in the real estate industry, visit the
Source: ERA Real Estate
