A new study by VolunteerMatch
looks for keys to unlock the generosity of the Me Generation. It’s
findings include high expectations, skilled volunteers and the internet playing
a huge role in the future of volunteering.
“Great
Expectations: Boomers and the Future of Volunteering,” offers
an improved understanding of some of the unique characteristics of this volunteer
demographic, and serves as a fresh resource for nonprofits in need of volunteers,
especially those who can offer a lifetime of personal and professional skills.
“We see tremendous
vitality and innovation in civil society today,” said Greg Baldwin, president
of VolunteerMatch. “More and more organisations understand the strength
and talent of volunteers and the significance of the opportunity with the boomer
generation – this study points to how they can unlock that potential.”
“Great Expectations:
Boomers and the Future of Volunteering” explores both the nonprofit and
the volunteer perspective, but focuses on identifying the evolving motivations,
attitudes, skills and expectations of volunteers as they mature. The study also
underscores the growing use of the Internet among older Americans and illustrates
its usefulness as a tool for connecting volunteers with local nonprofit organisations.
Among the Key Findings of
the report:
- Many older non-volunteers
are reconsidering volunteering - Older non-volunteers
aren’t volunteering because they haven’t found the right opportunity - Older adult volunteers
are more likely to appreciate the personal significance of volunteering - Volunteers grow increasingly
interested in making use of their career and non-career related skills as
they mature - The Internet can be a
powerful tool for helping more older adults find a meaningful place to volunteer.
‘The coming wave of
Baby Boomers is one of the best opportunities the nonprofit sector has ever
had to expand its reach and impact,” said David Eisner, CEO of the Corporation
for National & Community Service. “If we do this right, we will change
the face of volunteering and find millions of new volunteers to tackle our toughest
social problems.’
Source : http://www.melbournecares.org.au
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